The Connection Between Facebook Ads, Brand Authority, and SEO Success
1 min read
Summary
A multi-channel marketing strategy using SEO combined with paid social can build brand visibility and drive organic traffic to company websites, according to a report from marketing industry site Fromdev.
Deploying paid advertising on Facebook enables highly targeted campaigns, increases brand engagement and awareness, and generates organic searches and site visits.
The report recommends combining Facebook ads with white-label SEO services, which cover on-page optimisation, link building and keyword research, resulting in improved SEO success.
It also notes that Facebook advertising builds brand authority and legitimacy through increased customer interaction, while also generating high-quality backlinks and social shares, key factors in SEO rankings.
Furthermore, the report states that Google and other search engines consider branded searches, direct mentions and backlinks from high-authority sites when generating ranking signals, therefore boosting a brand’s organic search visibility.