Summary
- This article explains the importance of conversational keywords to boosts your rank in AI responses, as opposed to traditional SEO keywords which are usually short and optimized for search engines rather than natural speech.
- AI assistants and search engines understand user intentions and prioritize responses that feel natural via natural language processing (NLP).
- conversational keywords optimise content for voice assistants like Siri and Alexa, studies have shown that 71% of people prefer using voice searches when asking questions.
- This guide provides tips on how to optimise for conversational keywords, e.g. researching common questions and structuring content under conversational headings.
- However, writers should avoid keyword stuffing and focus on writing content that sounds natural.
- Conversational keywords are usually long-tail keywords (3 or more words), improving your rank on AI responses.
- Frequently Asked Questions (FAQ) sections are helpful for AI optimization because they provide direct answers.
This rise in conversational keywords reflects the growing trend towards natural human communication with computers.