How to Redirect One HTML Page to Another on Load: Methods and Best Practices
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Summary
Redirects in HTML allow a web page to be automatically redirected to a different URL.
There are different ways of achieving this, each with its pros and cons.
Client-side redirects such as meta refreshes and JavaScript redirects are easy to implement but can be problematic as they don’t always pass SEO equity and can often lead to delayed loading times.
Server-side redirects using .htaccess for Apache servers or HTTP headers are more robust, fast, and pass link equity but can be more complicated to implement.
Ensuring you have the correct redirect in place is essential as this can affect your site’s SEO and user experience.
301 redirects indicate a permanent redirect and pass nearly all SEO equity.
302 redirects indicate a temporary redirect and can lead search engines to continue indexing the old URL.
Ideally, you should update internal links to point to the new URL rather than relying on redirects.