Summary
- ChatGPT is a large language model (LLM) that uses natural language processing (NLP) and machine learning to engage in conversational interactions with users.
- It works differently from traditional search engines like Google, which rely on keywords to retrieve indexed web pages.
- ChatGPT provides direct answers, summaries and insights based on pre-trained data, leading to deeper understanding and personalization.
Potential threats to Google’s search business include:
- Shifting user behavior towards AI-driven answers
- Disruption of advertising models
- Redefinition of how users engage with information.
However, there are limitations to ChatGPT, including accuracy issues, lack of real-time information and limited source transparency. In response, Google is developing AI innovations like Google Bard, Search Generative Experience and PaLM and Gemini AI models.
The future of search is likely to be a hybrid of traditional indexing and AI-based interactions, though Google is likely to incorporate AI rather than be replaced by ChatGPT. Users and businesses will need to adapt to AI-driven search experiences.
waveformINFORMATION → CHATGPT vs.