Google signs Stephen Curry to pitch its Pixel, health, and AI gear
1 min read
Summary
At its Made by Google event on Wednesday, the tech giant unveiled a partnership with basketball player Stephen Curry, who will act as a “performance advisor” for its health, pixel and cloud products.
He will test and provide feedback on features including a chatbot personal health coach that generates workout routines for fitbit app users, and an AI basketball coach that helps perfect jump shots, which Curry will also implement into his student training programs.
It is likely Curry will also feature in branded content campaigns for the brand.
This marketing strategy follows a trend of sporting celebrities being signed up by major brands to promote their products, with NBA player Lebron James partnering with Apple to develop content for its Apple TV+ streaming service earlier this year.