Alex Danco’s Not Boring newsletter turns its attention to travel platform Wander, and how it has shifted its business model over the past two years, choosing to move from a vertical integration strategy to an asset-light approach instead.
Wander has grown from 13 to more than 1,000 locations, grown GMV 6x over the past 18 months, and is onboarding over $1bn worth of real estate monthly, scaling its asset-light model while maintaining its high-quality brand standards.
Wander has benefited from focusing on breadth of locations, being in new markets it doesn’t already have density in, and using software to manage property management, maintaining quality without owning the homes itself.
The company is also testing a product called Wander OS for people’s primary residences, and is looking to productize the software more broadly across the industry.