Tegus contributor David Pierce writes an interesting analysis on AI start-up Rox and how it is seeking to take on Salesforce.
The company is using today’s AI applications to attract data and integrations so that it can deliver more powerful agents as underlying models improve.
Its goal is to build a new system of record for revenue teams, with the use of AI as a way to an end to achieve that objective.
The company is targeting tech-forward enterprises with scale that are building on top of data warehouses, with smaller companies not being the right target.
The company is betting that people will feed it more data and integrations so that it can make them even more efficient.
Rox is using the fact that companies are willing to buy AI as a foot in the door to prove usefulness and earn customer trust.
