Splitgate 2 boss admits the Trumpish hat he wore at Summer Game Fest was a publicity stunt after it goes sour
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Summary
The CEO of Splitgate 2 developers, 1047 Games, Ian Proulx, has apologised after wearing a ‘Make FPS Great Again’ cap at this year’s Summer Game Fest, alongside revealing the move was a publicity stunt.
In the IGN interview, Proulx stated he stood by his comments on the state of the shooter genre but declined to apologise, however, a few hours before the article’s publication, Proulx posted a video apology on Splitgate 2’s Twitter account.
The hat drew unfavourable comparisons to US President Donald Trump’s MAGA hats, and occurred during the same week as anti-ICE protests and Trump deploying the National Guard in response to violent immigration raids.
“It is really freaking hard as an independent studio to break through the noise,” said Proulx, explaining the motivation for the stunt.
“We needed something to grab attention, and the honest truth is we tried to think of something, and this is what we came up with,” he added.
