Randy Pitchford shows he's capable of not being an idiot about Borderlands 4 prices, raising questions about previous insistence on being an idiot
1 min read
Summary
Randy Pitchford, CEO of Gearbox Software, received criticism online for suggesting that Borderlands fans should pay an $80 asking price for the upcoming Borderlands 4, stating that “if you’re a real fan, you’ll find a way to make it happen.”
In a subsequent video, Pitchford addressed the topic in more depth, stating that he did not know the definite price of the game yet but that game budgets were increasing, and that the industry wants to sell as many units as possible without pricing-out potential buyers.
He also stated that the company wants buyers to feel that they got a bargain and that they have a competitive marketplace.
Some are criticising the initial tweet by Pitchford, viewing it as Neo-liberal ideology that puts the onus on individuals to pay inflated prices in order to consume products they are interested in.
