Nexon respond to claims they're using AI-generated Tiktok streamers to advertise The First Descendant
1 min read
Summary
South Korean game publishers Nexon are investigating their recent TikTok promotion for free-to-play (F2P) game The First Descendant after players raised questions about the ads.
The campaign used AI-generated ‘streamers’ which players believed to be fake and unacceptable use of real streamers’ images and likenesses without consent.
Nexon confirmed there were “certain irregularities” in the ads and it was working with TikTok to investigate, whilst apologising for any offence caused.
The campaign used a TikTok competition whereby users could submit advertising content for the game, which Nexon then approved for publishing - it is investigating how this process allowed the ads to be published.
This is the latest in a series of controversies for the company, which recently rebranded its flagship F2P game MapleStory and was accused of copying Destiny 2 icons.
