Summary

  • Jim Lanzone took over Yahoo in September 2021 aiming to turn the company’s fortunes around having previously worked on similar projects at AskJeeves and CBS.
  • Lanzone’s strategy for Yahoo included getting rid of money-losing units and making acquisitions to bolster Yahoo’s best properties, like sports betting app Wagr.
  • He also brought in capable executives like former ESPN digital head Ryan Spoon, who now heads Yahoo Sports and has boosted profits and grown the company’s audience.
  • Among Lanzone’s canniest moves has been the acquisition of AI-powered news aggregator Artifact, the AI-powered news aggregator created by Instagram cofounders Kevin Systrom and Mike Krieger.
  • Yahoo is now looking to remake Yahoo Finance using AI and focusing more on data to enhance its position as a leader among consumer investment tools.

By Steven Levy

Original Article