Chinese ‘Virtual Human’ Salespeople Are Outperforming Their Real Human Counterparts
1 min read
Summary
Shanghai-based marketing company PLTFRM has created “virtual human” AI-powered salesperson avatars that operate on ecommerce platforms in China, selling products from printers to wet wipes.
The company claims its bots are outselling human salespeople for the companies that use them, with one Brother representative claiming AI avatar sold $2,500 worth of printers in its first two hours online, with sales up 30% since.
Ouairy says American and European companies have expressed interest in doing similar on US social media platforms, but the company is currently focusing on China.
The rise of AI streaming coincides with a move away from influencer marketing to direct marketing by retail stores, with stores setting up their own streaming channels and using bots to sell their products directly.
