Apple Intelligence Is Gambling on Privacy as a Killer Feature
1 min read
Summary
Apple has been praised for its approach to on-device AI, which helps protect the privacy of its users.
At its annual conference this week, it unveiled three new features that dive further into on-device AI, and in some cases, cement its place as a leader in the field.
The first feature sees the new iOS alert users to potentially suspicious texts from unknown senders, catching anything it thinks might be a scam.
The second feature expands on the caller ID function, picking up on unknown callers and transcribing the information so you can decide whether to pick up.
The final feature is live translation for iMessage and voice memos, allowing for real-time translations of messages.
The roll out of these features maintains Apple’s privacy-focused approach to technology and segregates user data from the likes of Meta and Google.
Furthermore, it allows Apple to compete with the likes of OpenAI, having also integrated its ChatGPT function into its system.
