Apple Is Pushing AI Into More of Its Products—but Still Lacks a State-of-the-Art Model
1 min read
Summary
At its WWDC event this week, Apple revealed a range of new AI features for its devices, including real-time translation for phone and Facetime calls and an AI assistant for workouts.
However, the company was criticised for failing to keep up with competitors such as OpenAI, Meta and Google, who are making more advanced AI models.
Some observers suggested that Apple’s incremental approach to AI development is justified as it attempts to balance new features with the loyalty of its base of users, and the need to drive revenue.
One analyst pointed out that Apple’s models, whilst not as powerful as those of its competitors, run on a personal device rather than the cloud, meaning they don’t incur usage fees and can function without a network connection.
Apple also publishes AI research at a rate that rivals its competitors, with a recent paper highlighting the shortfalls of today’s most advanced models.
