Summary
- British tech brand Nothing was founded by Carl Pei, formerly of OnePlus, with a view to releasing exciting and innovative products in the tech space.
- It began with a focus on smartphones, but has since expanded into earbuds, with a range of products nicknamed “Ear (1)”, “Ear (2)”, and “Ear (stick)“.
- Now the company has revealed it is developing a range of over-ear earbuds and has also partnered with audio brand KEF.
- In an in-depth interview withWIRED, Pei reveals more about his plans for the future, including:
- Using AI to improve user experience, but not as a headline feature
- His vision of a personalised, streamlined OS and hardware ecosystem that is intuitive to each user’s needs
- His aspirations for Nothing as a force for good in a difficult and often negative world.
- His timescale for achieving this is 7-10 years.
By Daisuke Takimoto
Original Article