With AI Mode, Google Search Is About to Get Even Chattier
1 min read
Summary
Google has rolled out its AI Mode search engine in the US, which provides chatbot-style answers to questions using its AI model.
It links back to information on indexed websites and is a response to the rise of AI search engines from startups like OpenAI and Perplexity.
AI Mode uses the Gemini 2.5 model to split longer questions into multiple queries.
It aims to provide more powerful web discovery, says Robby Stein, VP of product for search at Google.
However, the accuracy of answers is still in question, and many search engine experts believe users will not check the websites cited in AI Mode’s responses.
SEO executive Lily Ray comments that, despite imperfections, it is a better product than AI Overviews.
It is more successful at understanding questions and providing accurate answers, she said.
